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the_telegraph_press [2021/02/16 22:35]
morgan created 		the_telegraph_press [2021/02/16 23:18]
morgan
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-Time magazine as telegraph - pre-mosaic - press.+{{ :812eea76-4838-4ece-96c7-c4a9982f89b0.jpeg?200| }} 
 +======Time magazine as telegraph press ======  
 + 
 +  * Telegram from modernism
  
 From //The Essential McLuhan// From //The Essential McLuhan//
  
-HURRY UP, PLEASE, IT’S TIME!+> //HURRY UP, PLEASE, IT’S TIME!//
  
-“Assuary as there’s a bonum in your ossthealogy!” (FW)+> //Assuary as there’s a bonum in your ossthealogy! (FW)//
  
 > //Time// was perhaps the first magazine to apply the format of the telegraph press (i.e., the mosaic of items without connection) to the periodical. Just a dateline. The //Time// formula of mosaic in place of connected editorial features permits the juxtaposition of esoteric and trival—the formula for creating environments, not just a point of view. > //Time// was perhaps the first magazine to apply the format of the telegraph press (i.e., the mosaic of items without connection) to the periodical. Just a dateline. The //Time// formula of mosaic in place of connected editorial features permits the juxtaposition of esoteric and trival—the formula for creating environments, not just a point of view.
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 > “Only //Time// lets advertisers select three occupational cross-sections of its readers… (Note how the tribal caste system here bloometh.) > “Only //Time// lets advertisers select three occupational cross-sections of its readers… (Note how the tribal caste system here bloometh.)
 +
 +Never put it past the prose of McLuhan to enact his thesis. As seen here. And in //Mechanical Bride//. Eliot and Joyce send telegrams from the wasteland and the wake - modernist mosaics composed of telegraphic tesserae.  
 +
 +“the telegraph press (i.e., the mosaic of items without connection).” But in FW and WL //everything connects//.  Every move is motivated. Non-arbitrary. Intent permeates every note. The works themselves are extensions of semiotic sense. 
 +
 +How is it that //Time’s// telegraphs share time and space with the master mosaics of modernism? Media co-exist. This is how media co-exist. Succession is not in the cards. Simultaneity is the trope of dialectic. 
  
  
 —— ——
-[[wares]] 
  
-McLuhan’s master trope is dialectic+[[McLuhan on the Headline]] 
 + 
 +Semiotic connection.  
the_telegraph_press.txt · Last modified: 2021/02/16 23:19 by morgan

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